MEDIA RELEASE
22 August 2000
HASBRO RECALLS PLAYSKOOL BUSY POPPIN PALS
Hasbro has decided to voluntarily recall its Playskool Busy Poppin’ Pals toy after reports from overseas that the
springs inside the toy can break loose, posing a choking and laceration hazard to young children.
While Hasbro is unaware of any incidents of injury here in New Zealand, there have been 16 reports of the springs
breaking overseas. Five children put the broken springs in their mouths, resulting in two children suffering
lacerations. The company is asking customers who have purchased the toy to send it back to Freepost 63705, Hasbro New
Zealand, PO Box 100 940, North Shore Mail Centre, Auckland. A replacement Playskool product will be supplied free of
charge.
The safety and well being of children is paramount and Hasbro has volunteered to recall the product to prevent the
occurrence of any similar incidents.
The Playskool Busy Poppin’ Pals is a white plastic toy with blue, yellow and red buttons, levers and knobs of various
shapes that, when activated, make animal characters pop up from under the toy’s base. The animals are hidden under blue,
yellow or red lids that have the numbers one through to five on top. The lid colours match the colour of the buttons,
levers and knobs that activate them. The pop-up animals are a giraffe, elephant, panda bear, lion and monkey. The toy
has a white carry handle and has the Playskool logo on the front. The model number “5415” and “MADE IN CHINA” are
imprinted on the bottom of the toy.
For any enquiries please call Hasbro’s Freephone Information Line on 0508 HASBRO (427 276).
Ends
For further information, please contact:
Sarah Gibbs Claudia Macdonald
Hasbro Marketing Manager Beyond Public Relations
Tel: 09 415 9916 Tel: 09 306 1804/025 932 418
claudiam@beyondpr.co.nz