NEWS RELEASE FOR IMMEDIATE RELEASE
Online Voting Rockets in the United States
Nielsen//NetRatings Records Huge Jump in Click to Online Voting Site as Presidential Campaign Gets Into Full Swing
Auckland – 21 August 2000 – As much as kissing babies and popping balloons at conventions, claims of voter apathy have
become a constant of American presidential races – although this year that looks likely to change, as three months out
from the paper ballot net citizens are already flocking to Internet sites to assess candidates and log their
In Internet ratings for the week ending August 6, Nielsen//NetRatings tracked a huge jump in American visitors to
vote.com, a site dedicated to campaign news and tracking polls on issues ranging from the death penalty for the mentally
retarded to assessments of President Bill Clinton’s latest speech.
As Americans logged on to follow the latest news from Democratic and Republican candidates, Al Gore and George W. Bush
unique audience numbers surged for Vote.com during the week of the Republican National Convention, Nielsen//NetRatings
service showed – pushing the site to close out the week as the third fastest growing domain.
New Zealand is planning its first on-line election in October, with the Central Hawkes Bay Power Trust reportedly
talking with technology companies about offering itself for a dummy trial run electronic ballot alongside the
conventional postal vote.
One of the firms involved with that plan has already worked on what was probably the world’s first legally binding
public election over the Internet — helping host the Arizona Democratic Party presidential party in March.
But even for a chance to vote informally, American Netizens showed up for the polls at Vote.com, recording an overall
unique audience number of more than 270,000 for the week ending August 6, an increase of 87 percent from the previous
“With three months to go during the 2000 presidential campaign, Republican, Democratic and Reform party voters are
logging on to political sites to get the latest news from party headquarters,” said Brian Milnes, ACNielsen eRatings.com
Managing Director Pacific.
“Presidential candidates and political organizations alike have integrated the Internet within their campaign strategy
as the latest medium to reach out to voters across the nation and provide them with a gold mine of political information
— all with a click of a mouse”
About ACNielsen eRatings.com
ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (NASDAQ: NTRT). ACNielsen is the
world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and
behaviour, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet
audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is
creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30