Four releases from NZOOM.com
AC Nielsen Net Ratings - nzoom.com launches new Travel site - Media Competition - Budget 2000 – Website
PRESS RELEASE
01 June 2000
AC Nielsen Net Ratings
ACNielsen eRatings.com has released April data from their New Zealand Nielsen//NetRatings at home internet audience
measurement service. Nielsen//NetRatings measures at-home real time internet behavior.
The April results show that:
After just 10 weeks nzoom.com has climbed to be the 7th most visited New Zealand domain.
nzoom.com’s page impressions has increased 50% month on month – one of the highest growth rates in traffic for any
domain in the New Zealand Nielsen//NetRatings audience measurement service.
Page impressions for nzoom.com grew from 338,000 in March to 674,000 in April. In accordance with this, their unique
audience has grown from 28,356 in March to 45,308 in April.
nzoom.com is enjoying increased traffic and popularity since the merger of the TV ONE and TV2 sites under the one easy
access umbrella of nzoom.com. The range and depth of nzoom.com’s content is ever increasing – including the launch
recently of a comprehensive travel site.
nzoom.com General Manager, Simon Aimer says he is thrilled with the April Nielsen//NetRatings results as they are
beginning to reflect nzoom.com’s dominant position in the New Zealand market.
“We are extremely excited at these results – it is evidence that we are clearly delivering a credible service that New
Zealanders are responding to.
“The month on month growth is really positive and is a tribute to the nzoom team and our marketing efforts. The
demographics of our visitors show we are on target with our positioning to be the home-page for New Zealanders.”
Aimer also points out that people analysing this data need to be mindful of the fact that Nielsen//NetRatings currently
does not take into account at-work users or international visitors.
“Our in-house research tells us that 50% of our visitors are using the Internet at work and a further 50% are from
overseas. Add these figures to the Nielsen //NetRating’s data and the results look significantly different for nzoom.com
and others in the study.”
Aimer believes nzoom.com’s success will continue by providing New Zealand centric content using an MSN and Yahoo site
model. Aimer says “MSN.com and Yahoo.com remain the most popular international sites for New Zealanders to visit. With
our snap.com partnership providing US information and nzoom.com providing New Zealand relevant material - we are
perfectly positioned to provide a local alternative to these major US sites.”
Drawing on TV ONE’s journalism resource and expertise in news, sport, and weather, and adding to this entertainment,
home and garden, technology, business and travel – nzoom.com’s content is highly sought after. That is good news for New
Zealand’s 7th ranked domain that is reliant on eyeballs and advertising for revenue.
For more information contact: Kristin Dunne
Marketing Manager
nzoom.com
Ph: 09 916 7048
kristin.dunne@nzoom.com
Press Release
01 June 2000
nzoom.com launches new Travel site
nzoom.com, “the homepage for New Zealanders” has added a new section to their rapidly expanding content website – nzoom
travel.
nzoom travel is a one-stop online international travel agency offering discounted airfares, travel packages, cruises and
accommodation on-line. The site has a wide range of information on countless destinations: where to go, when to go, how
to get there, where to stay and what to do whilst you are there.
As a direct provider, nzoom travel can offer some of the lowest prices in the market. The site offers daily special
deals and tempting travel offers, both domestically and internationally. Once you have chosen a destination you can book
your travel package then and there through travel.co.nz’s booking system.
Produced by Chris Phillips, a kiwi travel agent with years of off-line travel experience, this travel site offers you
all a travel agent would with the benefit of a 24 hour, 7 day a week service.
nzoom.com has partnered with travel.co.nz, AA Guides and Jason’s to combine the best travel information and booking
services into one place. Travel.co.nz specialists in on-line bookings provide the airline-booking engine for nzoom.com.
They offer complete security and superior service. The AA Guide brings a wealth of New Zealand information to the site –
including an on-line accommodation directory complete with photographs and independent quality grades. Jason’s provides
travel and accommodation information for Australia and the South Pacific.
The site also offers specialist information and travel deals for the business traveler and special interest tours to
events eg: the Sydney 2000 Olympic games. The site also caters for adventure, group and sports tours.
As well as all this, the site has travel tips and tools – everything from a foreign exchange calculator, weather and
time-zone information, duty free allowances, airport and consulate information, arrival and departure times for New
Zealand airports and much more.
Check out the opening specials at nzoom.com travel site, and see below for your chance to win a trip for 2 to Sydney
including airfares and accommodation. This competition is open to the media exclusively. (This includes all forms
internet sites and internet email newsletters)
For further information on the nzoom travel site please contact:
Chris Phillips nzoom Travel Producer 09 916 6894
Kristin Dunne Marketing Manager 09 916 7048
Media Competition
Go in the draw for a trip for two to Sydney including airfares and 2 nights accommodation.
We want you the media, to have a good look around our fantastic new site – so to enter this prize draw answer the 5
questions below. All the answers are evident by surfing through the nzoom.com travel site.
1) Which New Zealand on-line booking service powers the flight-booking engine for nzoom.com? (Tip: Look in on-line
booking section)
2) What bank sponsors the foreign currency exchange calculator? (Tip: look for the foreign currency section)
3) How many duty free cigarettes are travelers allowed to bring in to New Zealand? (Tip: look in the Travel toolbox –
duty free allowance section)
4) If you need accommodation in Bluff – what is the name of the one motel option? (Tip: look in NZ Destinations under
accommodation)
5) How much can you be fined for whistling in Salt Lake City, Utah on a Sunday afternoon. (Tip: Look in Travel
toolbox - useless facts section)
Email your responses to: regan.collins@nzoom.com. If you have any questions call Regan on 09 916 7966. We require your
name, contact number, and the company you work for.
Special Conditions:
To enter you must work in the New Zealand media – your colleagues are welcome to enter so forward this to friends and
work mates. The winner will be drawn by nzoom.com. The decision will be final. We will verify the winner with their
employer to ensure they work in the media industry.
Special conditions apply to the flight package. The dates and times of travel need to be agreed between the winner and
Travel.co.nz who are providing the prize. The winner will need to advise us 6 weeks before their desired departure time.
We will endeavour to meet specific travel requirements. Other special conditions may also apply.
PRESS RELEASE
01 June 2000
Budget 2000 – Website
nzoom.com has launched the official Budget 2000 website in partnership with Deloitte and TV ONE. The site is now
available within the Business section on nzoom.com or at www.budget2000.co.nz.
Leading up to the Budget 2000 announcement on 15 June, the site will bring you news articles, expert commentary and
informed analysis.
nzoom.com will cover the Budget announcement live and will immediately follow the announcement with in-depth analysis of
key Budget issues and their impact on the nation.
The site features expert opinion from Deloitte with on-going commentary and analysis of topical issues. Deloitte experts
will also be offering comment on specialist areas such as the implication of the Budget on the economy, industry,
business and individual New Zealanders.
The site features video articles from TV ONE's morning business programme - Telstra Business. This includes interviews
between Mike Wilson and Finance Minister Michael Cullen, former Treasurer Sir William Birch, other relevant politicians,
industry experts and economists.
Visit nzoom.com or www.budget2000.co.nz to ensure you are up to date and informed on the implications of the Budget on
business, the economy and the New Zealand public.
For more information contact:
Kristin Dunne
Marketing Manager
nzoom.com
Ph: 916 7048
kristin.dunne@nzoom.com