ACNIELSEN eRATINGS.COM AND MINDSHARE ANNOUNCE
SIX-COUNTRY NIELSEN//NETRATINGS CONTRACT
-Covers Australia, Singapore, Japan, China, Hong Kong and Taiwan-
Auckland, New Zealand – April 10, 2000 – ACNielsen eRatings.com, a venture between ACNielsen Corporation and NetRatings
Inc., today announced that MindShare, a leading global media specialist agency, has subscribed to the
Nielsen//NetRatings service in Australia, Singapore, Japan, China, Hong Kong and Taiwan.
MindShare has subscribed to Nielsen//NetRatings’ audience measurement service for their m digital Internet specialist
division. m digital will receive audience activity information on web sites and advertising banners, collected in real
time from representative panels of Internet users in each country through software that monitors panelist activity as
they surf the Web, move within sites and are exposed to ad banners.
Kelly Clark, CEO of MindShare Asia Pacific, said: "As a leading Internet media agency, m digital‘s media planners and
buyers will use Nielsen//NetRatings to identify the number and demographics of web site visitors; to determine where
visitors to a site have come from; to analyze where competitors are advertising and how many impressions they’re buying,
and to monitor the click-through rates for competitive advertising. As we aggressively expand globally, this service
will clearly help us achieve industry leadership in all of our target markets.“
Nielsen//NetRatings is the first global service for measuring Internet audiences, advertising and user activity.
ACNielsen eRatings.com launched Nielsen//NetRatings in Australia, the UK, Ireland, Singapore and New Zealand in late
1999, with audience measurement data expected from those markets in April 2000. On March 6, Nielsen//NetRatings also
became the first Internet measurement service to begin delivering data on the Japanese market. Nielsen//NetRatings will
continue to rapidly expand its coverage, measuring over 90 percent of the world’s Internet audience in over 30 countries
in Europe, Asia Pacific, Latin America, the Middle East and Africa by the end of 2001.
China, Hong Kong and Taiwan, the three countries in MindShare’s contract in which Nielsen//NetRatings has not yet
launched, will have local data available by early 2001.
“We are delighted that MindShare has chosen to leverage the power of Nielsen//NetRatings on a global scale,” said
William Pulver, president of ACNielsen eRatings.com. “Since announcing the first global Internet measurement service
late last year, buyers and sellers of on-line advertising have responded enthusiastically to our proprietary Insight™
technology for tracking the audience to a website, banner advertising and e-commerce. The fact that MindShare has signed
up for China, Hong Kong and Taiwan, where we have yet to launch, supports the view that Nielsen//NetRatings is fast
becoming the global currency for measuring the Internet.”
MindShare, part of WPP Group plc, is the world’s largest media planning and buying specialist company. MindShare now
operates in more than 50 countries, and manages over US$16.5 billion in global media investments for marketers including
Unilever, IBM, American Express, Ford, Nike, Pepsi and Sony.
ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (NASDAQ: NTRT). ACNielsen is the
global leader in delivering market research, information and analysis to the consumer products and services industries,
and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the
Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences,
advertising and user activity on the Internet in more than 30 countries worldwide.