Eforce, New Zealand’s first online buying community, launches its website today – www.eforce.co.nz – with a call for
people to become Eforce members.
“The launch of our site marks a new phase in New Zealand’s Ecommerce development. Eforce harnesses the power of the
internet to create virtual communities of people with common interests,” says Eforce’s Managing Director, Mark Fulton.
“As an online consumer group, Eforce uses the power of its critical mass to get better deals for members – members can
decide what they want, what they’re prepared to pay and who they want to deal with. Eforce is New Zealand’s only online
Eforce is an online portal, providing opportunities for members to save money on products and services through combining
their bargaining power. Membership is free.
Mr Fulton says the portal will offer a variety of products and services appealing to a wide range of people.
“Two of our first three products are available right now. We’ve been operating PowerChoice and SubscribeNow for the last
“The next products, CoBuy, will be available within the next four weeks.”
Mr Fulton stresses that Powerchoice, SubscribeNow and CoBuy are the first of many products and services.
“Eforce will launch at least six further products over the next six months. And this is just the beginning – Eforce’s
products and services to members will continue to develop as members tell us what they want and as we talk with more
local and international businesses to get the best deals for our members.”
Eforce is now taking memberships. Joining involves completing Eforce’s standard 3-minute questionnaire. The information
received enables Eforce to provide members with tailored information about products and services that interest them.
“In the last two months one thousand people have visited the Eforce website to pre-register as members. These thousand,
and everyone else, can now join as full members.
“We’ve already had people using PowerChoice and SubscribeNow. We received an email from a PowerChoice customer who said
that the website helped him save $1,000 off his annual power bill in just three minutes. That’s the type of service
Eforce can provide to its members,” says Mr Fulton.
Eforce’s sole purpose is to identify and communicate opportunities to allow its members to buy products and services at
reduced prices or to save money on existing services.
Members who join Eforce before July 22 go into during a daily draw to win one of 100 Apple iMac computers to be given
away in 100 days. They will also be entered into a grand draw to win a new Volkswagen Beetle at the end of the 100-day
For further information contact:
Bert Aldridge or Leigh Strange
ph 04 499 9111
Eforce Ltd is a publicly listed company on the New Zealand Stock Exchange (EFC).
How the Eforce products work
An online calculator allows consumers to compare the rates of their current power company with other suppliers in their
region. By entering information from a recent power bill, users can find out from the site which power company would be
the cheapest for them. They can then switch power suppliers from the website if they wish to.
Through bulk purchasing, Eforce offers discounted subscription rates for a large selection of New Zealand and overseas
magazines. Over 200 magazines are currently offered. Eforce members can also suggest titles to be added to the list.
A co-operative site where members can suggest an item they want and name what they’re willing to pay. Depending on how
many people choose to buy the item, Eforce will negotiate a bulk purchase to get the price as low as possible.
Mark Fulton, Managing Director
Mark Fulton has extensive experience in finance, management and marketing both in New Zealand and internationally. This
includes working as United States Financial Controller for the world’s largest deer fence manufacturing company, Langley
Industries, where he oversaw a growth in sales from CAN$4.1 million to $11.5 million. He has held general manager
positions with Solidlock (Europe) Limited and Ullrich Machinery Corporation, Rangiora. Mr Fulton’s work at Solidlock
focused on successfully establishing a plant in the United Kingdom.
Mr Fulton has also worked in London implementing mergers and acquisitions for a United States investment bank and owned
his own consulting business implementing accounting systems into businesses.
Mark Fulton has a BSBA (Finance and Marketing) from the University of Denver, Colorado, an MBA (Finance) from the
University of Denver, Colorado and a Diploma in Internet Technology from the National College of Design and Technology,
For further information go to www.eforce.co.nz