News Release flying - 1
March 1, 2000
Flying Pig lands at Bates
Kiwi on-line web store, Flying Pig , has appointed The Bates Palace to handle its brand development and marketing
communications.
The appointment marks a significant step in Flying Pig's ambition to be New Zealand's leading webstore according to
Flying Pig marketing manager Kirsten Ford.
The Bates Palace, along with sister companies 141 Palace Plus and The Media Palace, will manage the brand across all
facets of communication.
Kirsten Ford said Flying Pig chose The Bates Palace for its creative and strategic abilities as well as Bates' "ability
to deliver solutions seamlessly across all aspects of the marketing mix".
Noel Browne, CEO of The Bates Palace said his people were delighted with the appointment and were 'fizzing' about the
Flying Pig business.
"E-business is changing the way we think about communications," Browne said. "Marketers are realising the benefits of a
multi-faceted communications group to help them keep pace with the changing commercial landscape new technology brings."
Flying Pig previously used a number of independent suppliers. The appointment follows a competitive capabilities
presentation involving a number of agencies and is effective immediately.
ends
Issued by 141 Palace Plus for The Communications Group comprising The Bates Palace, 141 Palace Plus and The Media
Palace.
Contacts:
Kirsten Ford Noel Browne
Marketing Manager Chief Executive
Flying Pig The Communications Group
Tel: 0-9-358 5050 0-9-303 3549