Three Releases: Nokia Takes Another Leap In Innovative Design And Technology Leadership At Asia Pacific Launch Event -
Nokia Introduces The New Triple-Mode Nokia Ultrasite Base Station And Site Solution - Nokia Compliments 3rd Generation
System With New Launches Triple-Mode Nokia Metrosite Family Ideal For Gsm, Edge And Wcdma
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NOKIA TAKES ANOTHER LEAP IN INNOVATIVE DESIGN AND TECHNOLOGY LEADERSHIP AT ASIA PACIFIC LAUNCH EVENT
Nokia unveiled its latest technology innovations and a new range of mobile phones at a creative launch platform created
especially for business partners and press from all around the Asia Pacific region.
Themed "Nokia - dEsigned for Life", the product launch at the Hong Kong Convention and Exhibition Centre served as a
distinctive platform to profile Nokia's new products, reinforcing its leadership in design, lifestyle segmentation and
advanced technologies. The theme captures Nokia's design ingenuity, its intuitive insights into consumers' needs and
lifestyles, as well as its vision of the e- world, contributing to the creation of products and solutions that connect
people and organisations at every phase of life.
For the occasion of the launch, Nokia created a totally experiential technology journey which brought participants in
touch with Nokia's new products and technology. Guests made personal 'journeys' through three thematic worlds - Designed
for The Active Life, Designed for The Business Life and Designed for The Evolving Life - where each world parallels the
evolution of technology and Nokia's leadership at the helm, leading the way to the new era of the Mobile Information
Society
At Designed for The Active Life, Nokia unveiled the Nokia 6250, a fully featured dual band GSM 900/1800 WAP compliant
phone, designed for a non-office environment and is suitable for hobbyists. Moving onto Designed for The Business Life,
participants experienced Wireless Application Protocol (WAP) technology and faster wireless access and connectivity via
High Speed Circuit Switched Data (HSCSD), and were also acquainted with the new Nokia 6210 - a slimline, ergonomically
designed, and highly versatile business phone.
"At Nokia, we continually delight our consumers by developing innovative, value-added products which meet their
individual and varied lifestyle needs. Our consumers' emphasis on personalisation is matched by our increasing range of
product innovations, each with a distinctive appeal and functionality. With this in mind, Nokia has designed the Nokia
6250, launching a totally new product category - for the outdoor, rugged environment," said Nigel Litchfield, Senior
Vice President, Nokia Mobile Phones, Asia Pacific.
"Today's consumers want to be continually connected to personalised services no matter where they are. Speed is of the
essence as total connectivity and mobility within and outside the office becomes seamless. This is why Nokia has
unveiled the Nokia UltraSite Base Station, to meet the increasing demands for mobile operations to introduce seamless
solutions. With the advent of the Mobile Information Society, consumers expect the latest technology and products which
provide "always-on" access to information and services. Operators, manufacturers, and service providers alike, are
challenged to meet this growing need with viable and creative solutions," said Kari Ahola, Senior Vice President, Nokia
Networks, Asia Pacific.
In response to this, Nokia's showcase today includes a plethora of value-added services such as financial information,
news on-line and mobile commerce as well as demonstrating faster wireless connectivity and data speeds which are
fundamental to the facilitation of these services.
A technology debate, with panellists from various fields and expertise, was specially organised in conjunction with the
event. Sitting on the "dEsigned for Life" panel are Dr Andrew Lippman, Associate Director of MIT's Media Lab; Dr John
Ure, Director of Telecommunications Research, Centre of Asian Studies, University of Hong Kong; Mr Alistair Curtis,
Group Director, Americas, Nokia Design Center and Mr Jeffrey Markley, Business Director, OgilvyInteractive Hong Kong.
A series of specialised workshops was also held for about 300 industry participants and customers, as well as 150
journalists from over a dozen markets across Asia Pacific. Workshop topics include areas of interest ranging from WAP
applications and services, 3G content and application to consumer lifestyle and trends.
The "Nokia - dEsigned for Life" event charts the continuation of Nokia's mould-breaking Asia Pacific product launch
concepts. Nokia's 1998 and 1999 regional launch events earned it an Asian PR Awards' Honourable Mention for Technology
Campaign of the Year in two consecutive years, for creativity and strategic execution.
A leader in the cellular industry in many markets in Asia Pacific, Nokia provides innovative, industry leading and
market- relevant technology and products to around 30 diverse markets in the region.
Nokia is paving the way to the mobile information society with its innovative products and solutions. The company is the
leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as
multimedia terminals. In 1999, Nokia's net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland,
Nokia is listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more
than 55,000 people.
You can visit the Nokia Group website at http://www.nokia.com or Nokia Asia-Pacific website at http://nokia-asia.com
ENDS....
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NOKIA INTRODUCES THE NEW TRIPLE-MODE NOKIA ULTRASITE BASE STATION AND SITE SOLUTION
THE GATEWAY TO MOBILE MULTIMEDIA
Nokia unveils for the first time in Asia Pacific, the new Nokia UltraSite - a complete triple mode GSM, EDGE and WCDMA
site designed for enabling smooth migration to 3rd Generation services. It is a true multimedia-ready base station
supporting High Speed Circuit Switched Data (HSCSD), General Packet Radio Service (GPRS), Enhanced Data Rates for Global
Evolution (EDGE) and Wideband Code Division Multiple Access (WCDMA) services.
To maximise operators' current investments, the Nokia UltraSite Base Station can be installed as an upgrade to existing
GSM base stations to increase site capacity, or to enhance network data capability. With Nokia EDGE and WCDMA
tranceivers, this solution will enable Mobile Multimedia applications such as videotelephony, infotainment, mobile
Internet and intranet access.
"Nokia UltraSite is the answer to increasing demands that higher data traffic will place on GSM networks in the coming
years," says Jyrki Holmala, Regional Director, Mobile Systems, Asia Pacific. "This solution provides both existing and
new Nokia customers with a gateway to Mobile Multimedia services, smoothly and efficiently. If operators are uncertain
about investment strategies for GSM, EDGE and WCDMA networks, the Nokia UltraSite gives freedom and flexibility for
operators to scale their network evolution according to demand."
The triple mode Nokia Ultrasite caters for GSM, EDGE and WCDMA configurations, as well as combinations of any three.
This unique product means that operators are able choose the technology they need, whether they want to offer GSM, EDGE
or WCDMA services.
In addition to the unique multi-standard base station, the compact, high-capacity Nokia UltraSite includes all the
necessary site elements such as transmission, antenna and a support cabinet for battery back-up.
A leader in the cellular industry in many markets in Asia Pacific, Nokia provides innovative, industry leading and
market- relevant technology and products to around 30 diverse markets in the region.
Nokia is paving the way to the mobile information society with its innovative products and solutions. Nokia is the
leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as
multimedia terminals. In 1999, net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is
listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than
55,000 people.
You can visit the Nokia Group website at http://www.nokia.com or Nokia Asia Pacific website at http://nokia-asia.com
ENDS....
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NOKIA COMPLIMENTS 3RD GENERATION SYSTEM WITH NEW LAUNCHES TRIPLE-MODE NOKIA METROSITE FAMILY IDEAL FOR GSM, EDGE AND
WCDMA
Nokia has enhanced and added to its 3rd Generation System Solution, that provides EDGE and Wideband Code Division
Multiple Access (WCDMA) networks for mobile operators. After introducing the world's first triple-mode Nokia UltraSite
Base Station for wide area coverage, Nokia also unveils for the first time in Asia Pacific this multi-standard
capability to traffic hot-spots with the Nokia MetroSite Base Station family, providing capacity and coverage
enhancement for global GSM, EDGE and WCDMA network operators.
Building on Nokia's leading position in 3rd Generation network solutions, a seamless transition to true mobile
multimedia services can be built from GSM through General Packet Data Services, to EDGE and WCDMA. The Nokia 3rd
Generation Systems offer smooth evolution from 2nd Generation technology, providing a complete network solution for both
new and existing mobile operators.
Marko Tiesmaki, Regional Director, Mobile Systems, Asia Pacific, says; "By expanding our product range, Nokia gives
operators the ability to scale their networks according to service demand, protecting their network investments and
providing an optimum portfolio of services for their end-users. Now, the winners will be those who begin looking towards
mobile multimedia now. Nokia is leading the transition from mobile voice to mobile data, for operators, content
providers and Internet Service Providers."
To complement the popular Nokia MetroSite capacity solution, Nokia introduces two new products: the Nokia MetroSite EDGE
Base Station for GSM and TDMA markets and the Nokia MetroSite WCDMA Base Station for 3rd Generation networks. These new
additions to Nokia's unique "triple-mode" product family are part of Nokia's vision to provide a smooth evolution path
to 3rd Generation mobile networks.
The new Nokia MetroSite WCDMA Base Station provides focused coverage and capacity to help operators complete their WCDMA
networks seamlessly. Designed to be compact and lightweight, it is suitable for locations that offer limited space such
as poles, walls, tunnels and attics, in both indoor and outdoor environments.
Its compact size and design helps to speed up site implementation for rapid network rollout, resulting in shorter time
to market for new mobile multimedia services. The Nokia MetroSite WCDMA Base Station can be co-sited with Nokia
MetroSite GSM and EDGE Base Stations to limit the number of new sites needed when rolling out a WCDMA network. This can
lead to significant savings in equipment costs.
The new high-power Nokia MetroSite EDGE Base Station offers full GSM/EDGE capability from the outset. It is not only
effective in the same microcellular applications as the original Nokia MetroSite Base Station, but is also ideal for
infill coverage in macrocellular networks.
Nokia also unveils the unique Nokia Smart Radio Concept (SRC); a flexible antenna solution designed to help mobile
operators reduce capital investments during initial rollout of WCDMA networks.
The high bit rates needed to provide seamless 3rd generation services demand good coverage and sufficient capacity
throughout the WCDMA network service area. With the Nokia SRC solution, operators can improve capacity by up to 75% with
roughly 30 % fewer sites than would be otherwise required with traditional network rollout methods.
In addition, the triple-mode Nokia UltraSite solution has been enhanced with a new Nokia UltraHopper Microwave Radio
transmission option.
Nokia provides 3G systems for both WCDMA and EDGE technologies. These include Base Station Subsystems, Circuit and
Packet Switching Systems, Service and Network Management Systems including Service Provisioning and Billing, and 3G
Terminals. In addition to infrastructure and software, Nokia Professional Services provides comprehensive service
solutions for planning, deploying, managing and enhancing 3G systems.
A leader in the cellular industry in many markets in Asia Pacific, Nokia provides innovative, industry leading and
market- relevant technology and products to around 30 diverse markets in the region.
Nokia is paving the way to the mobile information society with its innovative products and solutions. Nokia is the
leading mobile phone supplier and a leading supplier of mobile, fixed and IP networks, related services as well as
multimedia terminals. In 1999, net sales totaled EUR 19.8 billion (USD 19.9 billion). Headquartered in Finland, Nokia is
listed on the New York (NOK), Helsinki, Stockholm, London, Frankfurt and Paris stock exchanges and employs more than
55,000 people.
You can visit the Nokia Group website at http://www.nokia.com or Nokia Asia Pacific website at http://nokia-asia.com
ENDS....
MEDIA RELEASE FROM NOKIA MOBILE PHONES NZ LTD
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