FOR IMMEDIATE RELEASE
NEWCALL Acquires 'Rocket' Clients From Telstra Increasing Overall Customer Base By 10%
AUCKLAND, 29 February, 2000 - NEWCALL Communications Ltd today announced the recent purchase from Telstra NZ Ltd of part
of the small to medium business (SMB) client base held within the 'Rocket' brand. Under the deal NEWCALL will acquire a
significant number of new nationwide SMB customers boosting its overall client base by approximately 10%. NEWCALL
retains the right to use the 'Rocket' name under license from Telstra.
"The 'Rocket' brand focuses on the small and medium size business sector which is precisely our target market, "
explains NEWCALL's Managing Director Norman Nicholls. "We understand their need for practical and cost-effective
solutions to survive in today's business climate. Bringing them on board as part of our core telecommunications business
makes perfect sense."
The purchase of the large client base follows deals announced in January which saw NEWCALL take a 75% share of
Auckland-based energy reseller Energy Options Limited (EOL), as well as exercise its option to purchase 100% of Internet
service provider IproLink.
According to Nicholls, 'Rocket' customers are joining NEWCALL at a time of tremendous innovation and growth. "Through
our strategic interests in EOL and IproLink, NEWCALL has become the only telephone company in New Zealand to offer
single billing for power, telephony and Internet. This has become a highly attractive option for a number of our
customers and we have experienced a significant surge in our energy reseller business since announcing the acquisition
of EOL. Furthermore, we are now able to explore the opportunities of providing utility services at a very low cost to
"With the 'Rocket' acquisition our share of the SMB market continues to increase. The costs in selling complementary
services are not high yet the market for this type of service is very large. The opportunities for us to grow are
"NEWCALL is committed to continually enhancing the value of our overall service through new and innovative offerings.
We welcome 'Rocket' customers to NEWCALL."
NEWCALL Group Ltd is the newly listed parent company of NEWCALL Communications Ltd. Other companies in the group include
NEWCALL Communications U.S.A., Inc., NEWCALL Communications Pty Ltd (Australia), and NEWCALL Communications
International Ltd, which is based in Singapore.
A New Zealand registered Alternate Service Provider, NEWCALL Communications Ltd is one of the country's fastest growing
'new generation' telecommunications companies. Officially launched in June 1998, NEWCALL carries both national and
international telecommunications traffic.
Focusing primarily on small to medium-sized organisations, the company specialises in providing high quality
cost-effective telecommunications services, including national and international tolls and faxes, land to mobile
services and Internet access. State-of-the-art billing and management applications allow NEWCALL to simplify
telecommunications for the end-user, while maintaining an innovative, price competitive service.
NEWCALL Communications Ltd is currently installing strategically placed switching nodes throughout New Zealand to
facilitate leading edge telecommunications solutions. Delivered through a combination of networks which include Telecom
New Zealand and other network providers, NEWCALL's services are supported by a non-coded access agreement offering
transparent access to the user. International services are facilitated through wholesale relationships with a range of
NEWCALL's senior management team is led by Managing Director Norman Nicholls, one of the most experienced senior
executives in the telecommunications industry today. The company's principal shareholder is CTW Beta Co Ltd, a
subsidiary of Asia Pacific Wire and Cable Corporation, a US company which is traded on the NASDAQ Exchange.
More information on NEWCALL Communications Ltd is available on the Web at http://www.newcall.co.nz
For further information, please call:
· Guy Pierce, Chief Financial Officer and Company Secretary, NEWCALL Communications Ltd, Ph: 09 366-1199, 021 343-301
· Nicholas O'Flaherty, Senior Account Manager, Botica Conroy & Associates, Ph: 09 303-3862, 021 403 505