9 January 2000
Media Release - embargoed until Sunday 9th January 2000
Retirement Commissioner takes humorous approach to a serious question
Think you can convince your children to support you in your retirement? Planning on an inheritance from the old man? The
latest series of television advertisements from the Retirement Commissioner suggest you might need to find another
approach.
Retirement Commissioner Colin Blair said that the new advertisements, launched today, take a humorous approach to a
serious question: "how much money will I need in retirement?".
"A lot of New Zealanders are frightened to ask this question - many are scared that the answer will be more than they
can afford, and others just don't know how to go about working it out," Mr Blair said.
"In taking a lighthearted approach to these ads we are encouraging people to have a go at finding the answer to this
question."
Each of the four television advertisements at the centre of the "How Much?" campaign features a different humorous
scenario, which at first seems unrelated to retirement savings.
"Our aim is that members of our target audience will see themselves in at least one of these scenarios, and that this,
along with the fun approach, will prompt them to take action," Mr Blair said.
The advertisements prompt viewers to phone the Office of the Retirement Commissioner's 0800 number, or visit the web
site, to work out how much they will need in retirement. The advertisements are backed up by a comprehensive retirement
planning workbook, an online interactive planner, and a brochure on the "how much?" question.
The "How Much?" campaign is the latest phase of the Office's successful Take Action public education programme, launched
in July 1998.
"Take Action has exceeded our expectations. Over 230,000 New Zealanders have received copies of the Retirement Action
Planner, and 63 percent of these people say it has helped them to take action on retirement planning.
"However, our research shows us that many in our target audience have yet to figure out how much money they will need in
retirement, and how much they will need to save to achieve that.
"This year's campaign is designed to prompt people to address - and answer - these crucial questions. It also promotes
the idea of getting started rather than being put off by what may appear to be significant savings numbers. "
To work out "how much?", phone 0800 45 65 85, or visit the web site at www.retirement.org.nz
ends
For further information:
Liz Read
Communications Manager
Ph: (04) 499 7396
Hm: (04) 476 0028