The Wānaka A Show has made the finals in three major categories at the prestigious NZ Events Association (NZEA) New Zealand Event
Announced today by NZEA, the Show is a finalist in Best Lifestyle Event, Best Community or Not-for-profit Event and Best
Event Marketing for the 2021 Show.
Wānaka marketing communications agency Scope Media, which helped the Show with its marketing, is also a joint finalist
in the Best Event Marketing category.
A record 108 entries for events from around the country were received by NZEA for the national awards, which
acknowledges excellence, promotes best practice and creativity, and celebrates the contribution of the industry. This
year’s awards took an additional focus towards the resilience, flexibility and responsiveness of the industry under the
circumstances of Covid-19.
Wānaka A Show event manager Jane Stalker says she is thrilled the Show made the finals in three significant categories.
“We are delighted to be recognised, especially after what’s been a very challenging year for all events around New
Zealand,” she says.
“The success of the Wānaka A Show is down to our local community – without it we wouldn’t have an event. The community includes volunteers who help
run the Show, the agricultural and pastoral sector, our sponsors, our dedicated management team and our loyal fans and
collectively they help the Show continue to thrive event every year.”
The news comes after independent research found that the 2021 Wānaka A Show brought $28.6 million worth of direct economic benefits to the area.
Of the $28.6m, Queenstown Lakes and Central Otago District visitors contributed an estimated $15.9m in incidental spend.
Non-local Show attendees contributed an estimated $9.4m in total event-motivated spending and $3.4m total incidental
spend (not event-motivated).
“We were especially proud to deliver a Show that contributed towards bringing a substantial amount of money into Wānaka
over Show weekend, which also benefitted more than 500 businesses who exhibited at the event, in a Covid-19
environment,” Stalker adds.
The Show is owned by the not-for-profit Upper Clutha A Society. Each year the society grants approximately $65,000 in cash and in-kind donations to community groups and
organisations through the Show’s Cheers Wānaka give-back programme.
This year’s Wānaka A Show, held on March 13-14 this year, attracted 45,000 people.