Responding to the reported $466,367 bill for rebranding Victoria University, New Zealand Taxpayers’ Union spokesman Louis Houlbrooke says:
“This ‘rebrand’ is a brazen attempt to turn ‘Victoria University’ into ‘Wellington University’, and has been ever since
the Minister of Education vetoed an outright name change.”
“Shrinking the word ‘Victoria’ and adding a prominent Māori subtitle does not create value for taxpayers – instead,
these changes just confuse people who know the University as Victoria or ‘Vic’.”
“The expensive addiction to rebrands is an epidemic within the public sector. Taxpayer-funded outfits should focus on
delivering services, not gazing in the mirror.”