Cans for Good gives over 95,000 cans to help support food parcels
Local kindergartens and schools from around the country have collected over 70,000 cans in the third annual Wattie’s
Cans for Good campaign which took place in August. Wattie’s generously donated additional cans taking the number to
The cans go towards helping The Salvation Army stock up its foodbanks to assist New Zealanders who are in need.
“We were astounded by the generosity and support from schools and kindergartens for Wattie’s Cans for Good. Household
budgets are stretched by rising living costs, especially for rent and power. These cans are a vital part of food parcels
and a great way to help reduce the stress on families who are doing it tough”, says Major Pamela Waugh, The Salvation
Army’s Secretary for Social Services.
“The food parcels we provide to our families mean they can keep food on the table while dealing with extra financial
This year also celebrated 25 years of the long-standing relationship between Wattie’s and The Salvation Army. Over this
period Wattie’s has run high-profile, public-facing can fundraising campaigns supported with matched donations from
Wattie’s to restock foodbank shelves at critical times of the year when demand for food support can outstrip supply. To
date over 1.4 million cans have been donated through this partnership.
According to Wattie’s Communications Manager Tina Wong, the key concepts of ‘generosity’, ‘giving’ and ‘helping’ are
what drive the partnership.
“It’s a real honour to have had such a long term partnership and know that through the generosity of communities,
schools and kindergarten’s we are all helping to make a difference to Kiwis who are struggling,” says Ms Wong.
Over 240 kindergartens and schools took part in the two week campaign, which goes beyond other fundraisers combining
collecting for charity with a creative competition and a set of teacher based resource sheets designed to engage
children and teachers, in a fun, team-based experience.
“It’s great to see schools participate not only by their support and donation of cans, but also by the discussions
students are having in class, and the positive messaging that comes across in the can creative competition,” says Ms
Participating schools also had the opportunity to get creative by making something out of their donated cans, be it a
picture or shape made out of cans or a low level can-structure as well as designing a label for a can of Wattie’s
The winning schools with most impressive and creative designs for Can Creation were Egmont Village School (Taranaki),
Northcote Primary (Auckland), Papakaio Primary
(Oamaru), Riverlands School (Blenheim), and Coatesville School (Auckland).
The winners will receive a $500 voucher to put towards art or school supplies.
The winning schools for the Can Label were Redwood School (Tawa, Wellington), Opihi College (Temuka), and Havelock North
Intermediate (Havelock North).
The can label design winners will each win a case of Wattie's peaches wrapped with their winning can label design,
Wattie's Tomato Sauce and $100 towards their school's sausage sizzle.