NZME ‘Pin a Poppy’ to Digitally Support RSA
10 April 2017 – NZME is again showing their support for the RSA’s annual Poppy Appeal. This year, their support stretches across all
print, digital and radio brands, encouraging listeners and readers to donate and #PinAPoppy to their social media accounts.
This year the RSA is focusing on mental health with the theme Not All Wounds Bleed, hoping to raise awareness of the non-physical injuries veterans and their families face upon return from combat.
NZME invites readers and listeners to visit their specially dedicated site, www.pinapoppy.co.nz, and donate. Donations will give them access to a digital poppy they can share on social media.
NZME Chief Executive Michael Boggs said the company was proud to again be supporting the RSA and their annual Poppy
Appeal. "The funds received from the appeal will benefit a lot of people who have made big sacrifices while serving
their country; and the families of those veterans.
"The RSA has previously benefited from the generous nature of our readers and listeners and we hope again New Zealanders
will get behind this very important cause."
BJ Clark, National President of the Royal New Zealand Returned and Services Association (RNZRSA) says the Poppy Appeal
is vital for the care and support of New Zealand’s 41,000 veterans and their families.
“Every year we find more veterans needing help and that can be from very small needs through to major life challenges
that require significant support and care. Through the generosity of Kiwis RSA can be there and offer that help. We
genuinely appreciate all those who put on the poppy and make a donation during the Poppy Appeal.
“We are also grateful for the support of NZME who get behind us in a major way. It is fitting that having campaigned
around New Zealand’s mental health concerns last year, they are getting behind the Poppy Appeal at a time when we are
highlighting the mental health challenges experienced by many of our service men and women.”
Poppy Day is Friday 20 April, but you can donate and #PinAPoppy from today until April 25. Visit www.pinapoppy.co.nz to find out more.
ENDS