8 August 2011
Make It Family Friendly, Telecom
Family First is welcoming Telecom's decision to cancel its rugby world cup campaign.
"The campaign was always destined to fail because it was corny and not family-friendly," says Bob McCoskrie, National
Director of Family First NZ.
"The All Blacks fan club is made up of children and families, and any campaign needs to involve all ages and be family
friendly."
"The best thing to do with this campaign is to give it to the Family Planning Association and ask them to use it in
schools with the sex ed programmes."
Family First is encouraging Telecom to find a family friendly campaign that all of the kiwi family can participate in.
ENDS