You Can't Beat Wellington on a ...Wednesday
Positively Wellington Tourism Launches New Reverse Auction Site

Some of the hottest tickets in town will be among goods up for grabs in the inaugural Wellington Wednesday, a weekly reverse auction being launched by Positively Wellington Tourism this week.

Chief Executive David Perks says tourism products, in-demand event tickets and 'money can't buy' experiences on WellingtonWednesday.com will start at market rate, with the Dutch auction seeing viewers decide how low they can wait to go until making a purchase as prices drop by the minute. Goods up for grabs this Wednesday will include tickets to next year's NZI Sevens. Tickets to this year's tournament sold out in three and a half minutes in September last year.

Wellington Wednesday is the brainchild of Wellington digital agency TOUCH/CAST, who were charged with coming up with a new initiative using the city's events programme to drive visitation.

TOUCH/CAST Managing Director Andrew Hawley says Wellington Wednesday differs from deal websites currently in the market.

"WellingtonWednesday.com is not about offering 'anything Wellington', it's about the 'best of Wellington'. The site gives access to select Wellington products, packages and 'money-can't-buy' experiences, with the Dutch auction mechanism having the potential to provide huge value to consumers if they have the nerve to hold back against other would-be buyers."

Wellington's culture, shopping, restaurants, scenery and walkability are what make New Zealanders love Wellington, but events are a key trigger in getting people to 'book now', Mr Perks says. The latest Regional Visitor Monitor found an event was an important factor in decision making for 21.5% of domestic holiday travellers in 2010.

"We wanted to take our city's events beyond calendars and what's on listings and promote them in a fun and engaging way that also keeps people in the loop on what's happening and on offer in Wellington. Rather than offering cut price rates, we're letting the market decide and compete - the longer people wait, the lower the price goes, but the more they risk missing out."

Auctions will kick off at around 8.30am every Wednesday and are expected to be over within half an hour. Visit www.WellingtonWednesday.com for full details and terms.

ENDS

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