November 30, 2007
For immediate release
On a Mission to make Christmas Happen for Every Auckland Child
The Auckland City Mission’s Christmas
Appeal gets underway on December 3.
“The Christmas Appeal is about Aucklanders helping Aucklanders,” says Diane Robertson, Auckland City Missioner. “We
rely on the generosity of Aucklanders to be able to do our community work.”
Money raised in the Appeal will allow Mission services to meet immediate needs for food, clothing and accommodation, and
help people set in place resources needed to improve life for themselves and their families long term.
Basic food items will provide food parcels and contributions of Christmas treats – Christmas cakes, puddings and mince
tarts, frozen chickens, turkeys and hams, biscuits, nuts and chocolates – will go into Christmas hampers so that
struggling families can celebrate at home.
Donations of Christmas presents mean 25,000 children who would otherwise go without will have something to celebrate
The Mission’s Christmas Dinner for1500 people in the Auckland Town Hall will provide a celebration and sense of
community for those who would otherwise spend the day alone or are unable to afford a celebration themselves.
Rising fuel and food prices are making it even harder for the many who are struggling to cope day to day. While these
price rises affect us all, those on extremely limited budgets find it almost impossible to cope.
“Many of the families coming to the Mission for help have just $20 a week to buy their food. The recent rises in food
prices have increased the number of families in this situation. The Mission is committed to helping these people.”
“The Christmas Appeal target of $750,000 is vital to ensure the Mission can continue delivering its services in the
community and meet the needs of all those seeking our help this Christmas.”
Donations can be posted to Auckland City Mission, PO Box 5352 Wellesley Street, Auckland, or made online at
www.aucklandcitymission.orgnz. Contributions of Christmas presents and food for Christmas hampers can be delivered to
the Auckland City Mission, 140 Hobson Street; or phone 379 2395 to arrange for collection.
About the Mission
Since 1920 the Auckland City Mission has been working with those most in need in our community: families trapped in
poverty, the sick, the homeless, children who are disadvantaged and elderly people who are isolated and lonely.
Core services include: Crisis Care, which provides assistance with food, accommodation and clothing to those in crisis;
Community Services, where social workers provide practical assistance and social work support to people in their own
homes; the Homeless Programme, including Drop-In, social work support and an Into Work programme for those who are
homeless; Drug and Alcohol Services, supporting people to overcome their addictions; the Distribution Service, which
collects and sorts goods that have been donated to the Mission; the Community Food Programme, which regularly supplies
food to 70 other foodbanks and community agencies in the Auckland Region; New Beginnings shops, providing good quality,
low cost clothing, furniture and bric-a-brac for those on low incomes; and Caring at Christmas – making sure struggling
Auckland families can celebrate Christmas.
It costs the Mission $3.8 million every year to provide its services. Only 9.1 per cent of this is government funded.
The rest – 90.1 per cent – is raised through the Mission’s fundraising efforts and the generosity of Aucklanders.