28 September 2006
Wellington Retailers Get in the WOW® Spirit
Montana World of WearableArt™ Awards Show organisers are thrilled that, yet again, Wellington retailers have taken WOW®
to heart.
Twenty-five downtown businesses took part in the World of WearableArt™ Retail Competition this year, turning their shop
windows into wearable art and creating stunning visual displays based around their products.
"I am truly touched by the amazing support WOW® has received from all the businesses in Wellington," said Suzie
Moncrieff, World of WearableArt™ creator. "Wellington has really embraced the WOW® spirit, on every level. The city has
turned on its most brilliant colours, and participating shops have each told their own story through their creations."
The winners of the competition were announced today. First prize was awarded to Desire in the Old Bank Arcade for their
large scale creation, ingeniously made from the shop's distinctive black shopping bags. The garment also plays on the
Bizarre Bra section, unique to WOW® shows.
"I loved the sculptural elements, use of colours and strong designs of this creation," Suzie says. "At the end of the
day, it had the WOW® factor. It's hard to walk past the shop window and ignore it!"
Country Theme, on the corner of Featherston and Hunter Streets, took the second place price for its two ornate dresses,
one red and one black. "This was a fabulously lush window display. Their attention to detail was amazing," Suzie says.
Third prize went to Starfish for its brightly coloured, cross stitch inspired display that took a 'Home Sweet Home'
theme. "I liked the funky edge to this," says Suzie. "It's what this label is all about."
Prizes were donated by WOW® sponsors Montana, Hewlett-Packard, American Express and Positively Wellington Tourism.
"What makes Wellington such a great city for events is that the entire city embraces them," says Tim Cossar, CEO of
Positively Wellington Tourism.
"Wellington has an amazing vibrancy and life, and when an event comes to town, that energy multiplies. The city is
privileged to host high profile events such as the Montana World of WearableArt™ Awards Show. Events such as this find
their home here because the organisers know we'll deliver on atmosphere."
Positively Wellington Tourism is the organiser of the retail window dressing competition, which gives WOW® a storefront
presence during the event. The competition also increases the overall profile of WOW® and the stores involved,
maximising retail spend.
"The WOW® Retail Competition has, yet again, received an outstanding response from Wellington retailers," Suzie says.
"This is our second year in the capital and the message is abundantly clear - Wellington loves WOW®."
ENDS