Seminar to Focus on Farm Profit
A half-day management seminar highlighting the need for Northland farmers to change focus from production to profit is
being held in Whangarei on Tuesday November 26th.
Organiser of the seminar, Peter Floyd, said that with falling farm gate prices many farmers were trying to compensate by
increasing production, but that didn’t necessarily lead to greater profit.
“The only way of ensuring that farms are profitable is to get to grips with modern business management techniques,” says
Floyd.
“This means farmers changing their focus from production to key business performance indicators, such as profit per
kilogram of dry matter grown, the ratio of costs to net income, and return on investment”.
The seminar will outline good business management practice, and a new strategic management system, the COGENT Process,
designed to analyse farm businesses and predict the most profitable options for change.
Speakers will include: Martin Hawes, financial consultant and author of many books on financial management, trusts, and
taxation Joan Baker, business planning consultant and coach in wealth creation Peter Floyd, developer of the COGENT
Process for strategic management of farm businesses
A number of North farmers will be available to answer questions about their experiences with the new system.
The Seminar will be held at Forum North starting at 11am. Light lunch will be available. For inquiries and bookings
phone 0800 264 368.